Marketing im Breitbandmarkt
Submitted by JdC on 27 Jun. 2010 – 10:50
Transscript der Präsentation
- Broadband Culture (R)evolutions: Digital marketing Foresights and Future Scenarios www.mediafuturist.com www.twitter.com/gleonhard
- Until now, we were just tuning up… Expect 30+% of all Advertising to shift to digital, interactive, mobile, social, video, in the next 2-3 years
- Do we still need “Advertising” once we are all connected?
- Everyone connected: the other 3 Billion are coming!
- “Not necessarily harmony, peace and quiet, but huge involvement in everybody else’s affairs” Marshall McLuhan
- Everyone. Everywhere. Anytime.
- Complete Net/Mobile <> MeatSpace Convergence
- But this is not about technology Source: Slideshare.net
- Networked Business: exploding
- Connectivity + Mobile + Social is changing the very definition of Marketing and Commerce Youtube.com/user/ScholzundFriends
- Image licensed from sevensheaven.nl
- Watering Cans <••> Sprinkler-Systems
- Distributed Commerce – Social Commerce
- Distributed & De-centralized: Stories Production | Creation | R&D Marketing Distribution Selling Public Relations Communication
- Examples: Distributed Marketing
- Links are the Currency Soon, brands are either networked, or invisible i.e….ignored.
- The future is not linear but organic
- The future: permanent betas
- Data is the new Oil Image licensed from sevensheaven.nl
- 2 clear mid- to long-term trends: In Commerce, the importance of many physical things will decline – and almost anything ‘digital’ will grow In Media, anyone providing only ‘copies’ will also decline in importance; anything that provides context, relevance and ‘real experiences’ will grow
- We can no longer talk about Marketing without talking about Privacy Image licensed from sevensheaven.nl
- On cable, the Networks ruled
- In a Broadband World, the Users – and their Amplifiers – rule *
- Whatever you are selling, you are in the Audience Business
- B an ds r become Connectors – Leaders not just ‘Directors’
- The End of Noise | Interruption | Lies
- Filters will matter more than ever!
- Engaged. Mobile. Social. Emotional
- WithVertising ThruVertising ContVertising MeVertising
- Future of Marketing: Keywords When I’m out and about With(in) my tribe Strangers & people like me At the right time, always With complete transparency Under my exclusive control Because I (do / don’t) trust u
- The Future of Selling: Involving the Users
- Making personal connections… being part of a tribe….
- The Future of Selling: Giving something…?
- Meet my most successful Marketing Partners
- Summary
- Thanks for your attention! email me at gerd@mediafuturist.com Twitter: gleonhard Facebook: gleonhard LinkedIn: gleonhard
